BAT’s popularity in the crypto circles peaked at the time it was added to Coinbase. There were corners of crypto world that didn’t know too much about BAT and Brave so that happening stirred some buzz around the Brendan Eich’s brainchild.
Ever since integrating BAT payment system into their exceptional Brave browser, the BAT team has seen staggering growth numbers both in monthly active users of the Brave browser but also in the number of publishers that accept BAT.
This website tracks BAT’s growth with 3 separate categories liste: websites, YT channels and Twitch channels. The graph on each of the three is similar and is shaped like a trail of a launched rocket – surging up almost vertically.
Total amount of Brave Browser Publishers: 29123, among those Youtube publishers: 19120, website publishers: 8286 and Twitch publishers: 1717.
BAT is short for Basic Attention Token, which is a blockchain-based digital advertising token. BAT is a necessary element for creating an ad exchange which connects advertisers, publishers, and users in a fair, decentralized manner. BAT is denominated by relevant user attention while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malicious advertising.
BAT serves as a unit of exchange which cuts out the middlemen from the advertising process. By using this token the system can reward and protect the user while giving better conversion to advertisers and higher yield to publishers. Users get paid for “spending” their attention on watching ads, publishers receive the majority of the ad revenue directly and advertisers spend their advertising money more efficiently (better ROI) and get more accurate data to analyze. The BAT system needs another important component in order to function properly: a web browser. And it is off to a good start as it already has an in-house developed, native browser called Brave.
Brave is an open-source, privacy-centered browser designed to block trackers and malware. Behind it is a development team led by Brendan Eich, a man famous for creating Java Script and co-creating Mozilla and Firefox. The team is being advised by Zooko Wilcox, founder and CEO of Zcash , as well as Ankur Nandwani, product manager at Coinbase . The team utilizes blockchain technology to anonymously and securely track which websites users pay most attention to, allowing for publishers to be paid accordingly. It blocks invasive ads and also upgrades the websites you browse on to HTTPS protocol which adds an extra layer of security.