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Brave CEO Brendan Eich: Users Could Earn Over $70 Per Year With Brave Browser | Disrupting Google’s Model
Brave, which recently launched its Ad Trial program , allows users to receive payments for spending time viewing advertisements. Brave CEO Brendan Eich recently commented on Hacker News that users could receive up to $70 in 2019 by viewing advertisements.
Eich made a rough calculation of how much users could make:
Many of Brave’s users at this early stage are “lead users” (Eric Von Hippel, MIT) and represent off-the-grid prospects because they block assiduously, either in Brave alone or with Brave + uBO or another solid blocker. Lead users are worth much more due to their high usage of search, ecommerce, and paid services. I would not be surprised if our users can make $70/year as we bring the system up in 2019 — when ad deals will be harder to come by and we’ll subsidize revenue from BAT’s User Growth Pool — and climb by 2020 to above .7 * 320 or $224 net user revenue per year.
That may not seem like a very large amount, but Eich clarified that as Brave and BAT grow in popularity, that figure may hit $224 or higher in 2020. Eich has also said that a final product, which would give users even better revenue-generating processes, would be available in a few months.
Wikipedia co-founder Larry Sanger recently shared that he has switched from Chrome to Brave, and it appears that many users also feel the same way: Brave browser has hit over 20 million downloads on Android.
The Brave project is certainly one of the more well-performing projects in the space, at least as far as adoption and awareness is concerned. Ethereum co-founder Vitalik Buterin has praised Brave for being one of the Ethereum ecosystem’s most valuable project, contributing to large-scale user onboarding.