Brave now pays you in cryptocurrency to see its browser ads

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#1


via cnet

Cryptocurrency site AirSwap has been a Brave browser ad tester. Revenue from Brave ads are shared between you and the browser startup at this phase of the technology’s testing.

Screenshot by Stephen Shankland/CNET

Brave has connected its browser ad technology to your wallet so you can get paid for seeing those ads.

The browser startup, led by former Mozilla Chief Executive Brendan Eich, blocks conventional website ads by default. But in January, it started testing ads that appear as notification pop-ups for those who activate the system. Now that test has expanded so you’ll get paid if you see or click on the ads, though it’s limited to the developer test version of Brave for now, Brave said Friday.

Brave sends 70 percent of the ad revenue to you and keeps 30 percent for itself, but don’t expect a windfall. Eich said he expects that those who opt in should earn at least $5 a month, paid not in ordinary money but in the basic attention token (BAT), a cryptocurrency the company established. By default, the browser transfers that BAT back to website publishers, YouTubers and Twitch videogame streamers, a system designed to subsidize free online content, though you can also keep the BAT and eventually should be able to cash it out.

Brave’s ads are designed to preserve privacy, with the browser itself matching ads to its own assessment of your interests without telling advertisers or website publishers anything about you other than the verification that you saw an ad. It’s the polar opposite of today’s online advertising technology, perhaps best exemplified by Facebook’s personal data collection.

During initial testing, many of Brave's ads are for cryptocurrency companies. Brave's ad payments use the startup's BAT cryptocurrency.|970x0

During initial testing, many of Brave’s ads are for cryptocurrency companies. Brave’s ad payments use the startup’s BAT cryptocurrency.

Stephen Shankland/CNET

The browser startup has ambitious hopes to reform the ad system so that the web isn’t reduced to a collection of paywalled subscription services. But the more obvious reason people download the browser is for performance: Blocking ads significantly reduces memory bloat and saves battery life.

The ad system today works only on personal computers running Windows, MacOS and Linux, but Brave plans to expand it to Android phones and iPhones.

Brave also plans later to let publishers show ads directly on their websites. With that system, the publishers will keep 70 percent of the revenue and Brave and Brave users will each get 15 percent.


#2

So hear me out here guys…but if I have to watch ads on brave…in order to earn BAT to support and pay content creators…how is this any different than a regular browsing experience, except with a more complicated UX and KYC?


#3

This is a huge difference from the traditional model.

First, you can opt out and not see those ads and Brave works hard to block attempts to track who you are when you’re browsing. This is my stats just from a couple weeks using the new Brave browser…

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Second, if you’re willing to still “see” those ads, you can also earn BAT token in the process if you’re hitting sites supported via Brave token. So in this context, same “user experience” as traditional browsers, but you benefit instead of getting robbed left and right of your privacy. As the article says, the advertisers know NOTHING other than verification you saw the ad impression. Facebook didn’t track you. Google didn’t track you. Double-click and all it’s ilk didn’t track you.

Third, Brave has a business model in this that will make their further research, development and improvement of the browser self-sustaining. That’s kind of huge, IMHO. Esp. if the company continues to stand by it’s mission to build exclusively to protect your privacy rather than constantly leak everything it can about you back to anybody and everybody you never even heard of.


#4

Hey guys, I’ve been using the Brave Browser for approx 10 months now. It took some time to get use to but I like the ad blocking feature and the overall functionality and speed it offers. I still use chrome and firefox as well but have slowly been using brave more and more. I strongly support the idea of giving us the users a portion of the ad revenue if we decide to turn ads on. I go in to more in detail about Brave in my youtube video if you would like to learn more.

Thanks,

Yonny