Most bitcoin investors on Coinbase end up buying altcoins during bull runs, says the exchange

Quick Take

  • Bitcoin investors tend to buy altcoins during bull runs, according to Coinbase data
  • Coinbase said “as people feel good about their initial crypto investments (into Bitcoin), they branch out to find other possible categorical winners”

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While bitcoin is a dominant choice among crypto investors, most of them end up buying altcoins during bull runs, new data from Coinbase shows.

In a blog post published Wednesday, Coinbase said 60% of its users buy bitcoin (BTC) first, but only 24% of them stay with bitcoin only. Overall, more than 75% of investors buy other coins as well, such as ether (ETH) and litecoin (LTC), particularly during bull runs.

“As people feel good about their initial crypto investments (into Bitcoin), they branch out to find other possible categorical winners (as evident in the 2017 bull run). The converse is also possible, as prices drop and fear grips the market (2018–2019), a flight to crypto safety drove Bitcoin back to the forefront,” said Coinbase.

Volatility is another factor that “significantly” swings consumers toward non-BTC assets, said Coinbase, adding that listing of new altcoins on its platform also plays a role.

“On average, Coinbase customers trade non-BTC assets at a ~3% higher rate than their relative market caps would suggest,” said the exchange.

The overall consumer behavior suggests that the crypto industry would need to build support for altcoins as well, according to Coinbase. “Bitcoin is king, and likely to remain king for a long time. But it is also paving the way for a thousand flowers to bloom,” said the exchange.


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