Organic traffic, because of quality and targeted visitors, likely convert and increases sales and leads.
Many a time, just to check whether they’re connected to the internet or not? People search for the term “Google” in their web browsers. Just observe the trust and higher brand credibility here of search engine giant GOOGLE.
Since internet users have faith in google.com, they’ll also trust the websites GOOGLE shows on top of its search results. Thus, in turn, passing massive trust flow to your branded blog.
Also, better return on investment in comparison to AdWords and PPC in low cost.
Source: XplorMedia, An SEO Company